Introduction In modern rapidly changing corporate environment, maintaining an edge of the rivals is crucial. Competitive analysis has always been a key strategy for achieving a competitive advantage, but the emergence of AI technology has transformed this process. AI-powered tools are transforming how businesses gather, process, and utilize data a

Introduction Social media marketing has evolved significantly in the last few years, driven by changes in technology, user behavior, and corporate demands. One of the most significant shifts in the marketing landscape has been the emergence of artificial intelligence (AI). AI’s potential to reshape social media marketing has captured the attentio